Bedrock Apparel is a labor of love by Flint natives, Jason Trice and Carlos Conner. Bedrock Apparel, a name inspired by Jason’s childhood connections and the underlying principles of stability and unshakeable foundations, perfectly symbolizes this aim. Every element of the brand, from the name to the signature colorway of the logo, tells a story. The colors of Bedrock’s logo each hold a unique significance, representing various aspects of Trice’s life, from his successful career in Miami to his fraternity Alpha Phi Alpha, and even honoring those affected by breast cancer.
